I have just received an email telling me that I have been ‘specially recommended in Rough Guides’ new book – Clean Breaks: 500 New Ways to See the World – published in August 2009.’ It goes on,
‘In writing this book, the authors have highlighted 500 fantastic places across the globe which will inspire people to see the world in a new light, selecting unusual holidays and alternative ways to travel which make a real difference to the lives of local people and the planet.
Only a few companies qualify for a special recommendation of this kind, which highlights your company as one of our authors’ favorites.
We are happy to offer you and your customers 20% OFF the price of the book, RRP £18.99. To obtain this, visit www.roughguides.com and enter ROUGH at the check out.’
So there you go, a 20% discount for all natural navigators. Although I noticed it is not as much of a discount as you get if you buy it from Amazon. Wait a mintue, maybe this is just an ingenious marketing technique, getting all 500 of us listed in the book to spread the word about the book amongst our ‘networks’? Oh well, not many flies on me, I won’t be drawn into that little game… Doh!